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Let's start with the part the marketing leaves out. A self-cleaning shower head does not clean itself. Not in the way the name suggests. What it does is make cleaning almost effortless. The nozzles are soft silicone, so limescale cannot grip them. One pass of your finger and the deposits flake away. No soaking, no descaler, no cotton bud poking at tiny holes. That distinction matters, because customers who expect a shower head to maintain itself eventually complain that it doesn't. Customers who understand the mechanism wipe it in five seconds and never think about it again. Same product, opposite outcome.